Creating posts

The post is the unit of content on Network. A post is published once, lives forever (unless you delete it), and is what fills your followers' feeds, your /explore placement and your profile grid.

This article covers what you can put in a post, how to publish, and what to do after.

Who can post

Posting requires an active seller profile. If you don't have one yet, the Create post button will direct you to set one up — that takes a couple of minutes and is described under For sellers.

If your profile is inactive or pending verification, you can still draft posts, but they won't publish until your profile is active. The composer will tell you which state you're in.

Opening the composer

The Create post button sits at the bottom of the left nav on every Network page (and on the bottom subnav on mobile). It opens a modal — you don't navigate away.

You can also open the composer from your /network/my-posts page using the inline New post button at the top.

What goes in a post

A post can contain any combination of:

Text body

The body is plain text with light formatting:

• Hashtags — #caterpillar, #crawler, #hamburg2026. Hashtags become tappable; a future release will give them dedicated discovery pages, but they already work for in-post linkifying.
• Mentions — @dealer-name (using a seller's handle) is rendered as a link to that seller's Network profile. The mentioned seller gets a notification.
• Plain URLs — pasted links are auto-linkified and open in a new tab.

The body is optional — a post with only media or only a poll is fine.

Media — photos and videos

You can attach up to 10 media items per post, in any combination of photos and short videos. Media displays as a swipeable carousel in the feed, with a counter on the upper-right and dots on the bottom centre.

Photo guidance:

• Recommended size: at least 1080 px on the long edge.
• Both portrait and landscape work; the carousel handles each gracefully.

Video guidance:

• Up to 90 seconds per clip.
• Auto-plays muted in the feed; tap to unmute.
• A play button in the corner of the carousel cell makes it obvious which slides are video.

The first media item becomes the cover that's shown when the post is shared, in the explore grid, and on your profile grid. Reorder them in the composer if you want a specific shot to lead.

Polls

Use a poll when you want a fast pulse from your followers — "Who else is selling Komatsu PC210s right now?", "Diesel or electric for short-haul yard work?", "Should we keep this 2018 unit or refurbish?"

Poll mechanics:

• 2–5 options.
• Duration of 1–168 hours (1 hour to 7 days).
• Each viewer sees the running tally only after they vote, or after the poll closes.
• Poll posts can also include text and (optionally) media — they're not exclusive modes.

Once you've published a poll, you cannot edit the options — that's deliberate, so the running results stay meaningful. You can still delete the post, which closes the poll and removes it from view.

Attached listing (when applicable)

Posts can be anchored to a marketplace listing. When you do, the listing appears as a card under the post — title, photo, price chip — that buyers can tap to jump straight into the formal listing page.

Anchoring is optional but recommended whenever the post is about a specific machine. It saves the buyer a round-trip through your listings tab and tracks engagement back to that listing.

Publishing

Once your post has at least one of text, media or poll filled, the Post button becomes active. Tap it once. The post:

• Appears immediately on your /network/my-posts page.
• Appears in the feed of everyone who follows you.
• Becomes eligible for /explore placement (only public-profile posts qualify).
• Triggers a fan-out of notifications to followers who have new posts from sellers I follow turned on.

There's no "schedule for later" yet — posts publish at the moment you tap Post.

After publishing

You have four post-publish actions, each on the small … menu in the post header:

Pin to profile

A pinned post sits at the top of your /network/u/{handle} grid, marked with a small pin icon. You can have one pinned post at a time — pinning a new one auto-unpins the previous.

Use this for: the introduction of a new product line, a current promo, or a "what we sell" overview that makes sense to anyone landing on your profile cold.

Edit

You can edit:

• The text body.
• The poll question (but not poll options once any votes have been cast).
• The attached listing (or remove it).

You can't edit:

• Media — to change media, delete and repost.

Edited posts show a small (edited) marker next to the timestamp.

Hide

Hiding a post takes it out of feed and /explore immediately, but keeps it visible to you on your profile grid (with a hidden badge). Likes, comments and the link history stay intact. You can unhide at any time.

Use this when you want to take a post out of circulation without losing the engagement on it (e.g. the listing it pointed to was sold, but the comment thread is still useful).

Delete

Delete is permanent. The post, its likes, its comments and any saves of it are removed. Followers who saved the post lose it.

There is no soft-delete — once gone, it's gone. We chose this on purpose so authors don't end up with a graveyard of "deleted post" placeholders cluttering threads.

Reach and visibility recap

A post you publish is visible to:

• Anyone, including signed-out visitors, on your /network/u/{handle} profile grid — unless your profile is private.
• Your followers in their /network feed.
• The general public on /network/explore — if your profile is public and the post earns enough engagement to surface there. Private-profile posts never reach /explore.

If you need a post that only specific buyers can see, Network is the wrong tool — that's what TradeCircles are for. Network is the public-by-default surface; it's not designed to gate content per-buyer.

Next steps

• Stories and engagement — likes, comments, shares, and the 24-hour story format.
• Your Network profile — where pinned and ungated posts surface for visitors.
• Discovery and search — how a post that lives in your profile finds a new audience.