Creating a listing

Once your business profile is verified, you can create a listing. The flow lives at Dashboard → My Listings → New listing. It's a single multi-step form — save as a draft at any point and come back.

1. Pick the listing type

• Sale — a fixed asking price, negotiable through Messenger.
• Rent — recurring rate (daily / weekly / monthly) and minimum period.
• Auction — competitive bidding with a defined end time. See Auction modes before choosing.
• Wanted — flips the direction: you describe what you need, providers respond. Lives in TradeHub.

You can change the type while the listing is in draft. After publishing, you'd have to retire the listing and create a new one to change type — the URL stays unique to that listing.

2. Category, brand, model

The category picker is hierarchical (e.g. Construction → Earthmoving → Excavators). Picking the right category matters a lot:

• It unlocks the correct parameter set (excavators get hours and operating weight; aircraft get hours, cycles and registration).
• It places you in the right search facet so qualified buyers find you.
• It pulls the right brand and model list so buyers can filter by model.

If the right brand or model isn't in the list, type the name — the platform accepts custom values and queues them for catalog review.

3. Fill the parameters

Parameters are the structured technical facts about the asset — year, hours, condition, certifications, registration markings, capacities. Buyers filter on these in marketplace search. Be accurate: round numbers ("about 5000 hours") and missing values both hurt your match rate.

See Parameters and technical specs for how the per-category parameter system works.

4. Upload media

The media section accepts photos and videos. The platform sorts them by isPrimary (the cover photo shown in search results) and position (the order in the gallery). Put your strongest, clearest photo as primary — it's the first thing every buyer sees.

See Photos and videos for what good listing media looks like.

5. Description

Plain language. What's good, what's not, what's been replaced, what known issues exist. Honest descriptions outperform marketing language with serious cross-border buyers — they're already filtering for trust signals and a careful description is one.

6. Location

The physical location of the asset. Cross-border buyers need this to plan logistics, currency and customs. If the asset moves around (a logistics fleet, for example), put the operating base.

7. Price and currency

• Original price + currency — the asking price in whatever currency the deal will settle in. The platform also computes a priceUsd for cross-currency search.
• Hidden / negotiable / fixed — you can hide the price from public view (forces interested buyers to start a conversation), mark it negotiable, or lock it as fixed.

See Pricing your equipment for how to set the number.

8. Visibility

• PUBLIC — discoverable in the marketplace.
• TRADECIRCLE — visible only to members of specific TradeCircles you control.
• PRIVATE — only reachable by direct link.

Public is the default and what most listings should be.

9. Attach documents

Before publishing, upload anything relevant to UnitVault — title, registration, inspection report, service history. You can gate sensitive documents behind access requests. See How sellers prepare listing documents.

10. Submit for moderation

When you publish, the listing enters PENDING state. The Haubot team checks for stock photos, suspicious pricing, miscategorisation and any sanctions concerns. Most listings clear within a few hours during business hours. You'll get a notification when the status changes — usually ACTIVE, sometimes back to draft with a moderator note.

See Listing statuses and lifecycle for what each status means and when to use it.