Setting up your business profile

A business profile is the legal entity behind your activity on Haubot — your listings, your bids, your inquiries, your reviews. The personal account is who you are. The business profile is who the company is. Every account that wants to transact (sell, bid, post or respond to inquiries) needs one, and one personal account can be linked to multiple business profiles if you operate across more than one company.

Where to set it up

Once you're signed in, go to Dashboard → Business profile. The form walks you through the required fields. Save as a draft at any point — the profile is only visible to the public once you submit it for review.

What you'll fill in

• Display name — what other businesses see in the marketplace, in TradeHub and on listings.
• Legal name — the registered name of the entity. Used on transaction documents.
• Business type — what you actually do (more on this below). You can pick more than one if it's an honest description.
• Address — the registered or operating address. Used for cross-border documentation and to show buyers where you actually are.
• Contact methods — email, phone, WhatsApp, Telegram, WeChat. You decide which are public on your profile and which are private (used only by Haubot for transaction-related communication).
• Logo and cover image — optional but strongly recommended. Profiles with a real logo get noticeably more interaction.
• About / network bio — short description of what you do, who you serve and what makes you a serious counterparty.

Business types

Pick the type(s) that genuinely describe how you operate. Honest typing matters because TradeHub buyers filter providers by type — claiming to be a "manufacturer" when you're a broker hurts your match quality, not helps it.

• DEALER — you buy and resell, typically holding inventory.
• BROKER — you connect buyers and sellers without holding inventory.
• MANUFACTURER — you make the equipment, components or parts.
• SERVICE_PROVIDER — repair, maintenance, refurbishment, training.
• LOGISTICS_PROVIDER — freight, customs, route planning, project cargo.
• INSPECTION_PROVIDER — independent inspection and technical assessment.
• PARTS_SUPPLIER — components and parts, specialist or generalist.

Verification

After you submit, the Haubot team reviews the profile. Verification checks that the legal entity exists, the registration details match, and there are no obvious red flags. Most profiles are approved within a few business days. Once verified, you get a Verified badge that's visible on your profile and on every listing you publish.

Verification is not a guarantee of business quality — it's a check that you are who you say you are. Reviews and track record are how quality builds up over time.

Public profile + reviews

Approved business profiles get a public page at /profile/{slug}. The page shows your display name, types, location, logo, listings count, average rating from completed transactions and a reviews tab. This page is indexable in search engines — it's the public face of your business on Haubot, so treat the About copy like you would your own website.

Buyers and counterparties can leave a review after a completed transaction. You'll see new reviews in your Dashboard and can respond publicly.

Privacy mode

If you'd rather keep a low profile while you transact privately (for example, you only deal inside TradeCircles), you can set the profile privacy to PRIVATE. Private profiles are not indexable, don't appear in TradeHub directory searches, and their listings only render for users you've explicitly granted access. See What are TradeCircles for the access control model.

Next steps

• If you're here primarily to sell: First steps as a seller.
• If you're here primarily to buy: First steps as a buyer.